Hamburg, 26 January 2006 – It will take the knocks, bumps and other trials of daily life with ease to give complete peace of mind. The exceedingly tough Olympus µ 720 SW heralds a brand new era in digital photography. Waterproof to 3m* and resistant to falls from up to 1.5m*, this uniquely robust model offers protection against life’s small misfortunes and also provides for unparalleled shooting versatility. Of course, the µ 720 SW also impresses in terms of its photographic performance. The power of 7.1 million pixels and a precision 3x zoom lens ensure images are captured in stunning detail. Meanwhile, atmospheric compositions in low light are a cinch to record thanks to the incorporation of BrightCapture Technology. As well as providing a significantly brighter view on the 6.4cm LCD, by boosting sensitivity considerably, it reduces the need to use the flash and thereby can capture night scenes much more faithfully. The metal-bodied camera is available in a choice of three sharp colours: Dusky Pink, Polar Blue and Steel Silver. And despite its rugged durability, it boasts surprisingly compact dimensions to truly make it a camera that can be taken anywhere.
